Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use the content we create for their website, e-mail campaigns, trade show booths, product literature, applications notes, post cards, and more. We want to see them leverage our work and get the best marketing […]
Product Publicity Identified the Right Customers
While driving his expensive motor home during the winter in New England, his windshield wipers kept collecting ice. Aggravated that he had to lean out his window while driving this $250,000.00 vehicle and bang the ice and snow off of the wipers, endangering himself and other drivers, he decided to invent a heated windshield wiper. […]
Product Publicity Reinforces Rex-Cut Brand
A consistent product publicity campaign reinforces your company brand by illustrating how your products solve problems.
WIRE DRAHT Features Anomet Composite Clad Wire
There are many reasons why composite clad wire is more effective than solid wire. Among the chief reasons, is because it is much less expensive than solid wire.
Website Publicity is a No Brainer
Any company that creates a new website and doesn’t prepare a news release to inform their customers and prospective customers about it is missing a fabulous opportunity to get exposure in leading media outlets, loads of website traffic, and quality links that result in better organic search results.
New Business Development Using Product Publicity
Stafford Manufacturing Corp. is a leading manufacturer of shaft collars, couplings, and specialized mechanical drive and structural components. In fact, the company is well recognized as a single source for all types of shaft collars and couplings. When I began working with Arthur Stafford back in 1977, the company was a three man machine shop.
Press Release Creates Unexpected Sales Volume
Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for about 20 years. The tools combine heated air and pressure to weld plastic and can be used for repairing tanks and vessels, automotive bumpers, personal watercraft, canoes, snow mobiles, you name it. Virtually anything […]
Product Marketing with High-Quality Press Releases
If you want to get top product news coverage in leading media outlets, then give editors high-quality press releases. Below, for example, 4 out of 5 of these free sample news items were provided by Venmark International.
Product News Enhances Niche Marketing
“To be a successful smaller manufacturer today in the United States, you really have to find your niche,” according to Dan Lambert, Marketing Manager of Anomet Products, Inc., a small manufacturer of composite clad wire.
When Making News, Position Matters
Flexaust Co., Inc., a leading manufacturer of flexible hose for a wide range of industrial, lawn care, and commercial applications, including floor care, recently acquired the United Electric Company. Known in the floor care industry as TUEC, the company manufactures vacuum cleaning attachments.
Sharpe Mixers Stirs up Widespread Interest with Folding Impeller
Sharpe Mixers of Seattle, WA knows how to mix it up! Their partnership with Venmark International has generated widespread exposure for their folding impeller in publications and websites serving industries ranging from food to chemical, oil, gas & petrochemical, processing, and water & wastes.
ESCO Tool’s New Website Featured in Modern Application News
Recently, the Editor-In-Chief of “Military & Aerospace Electronics” spent an entire page describing the importance of websites for getting his readers “the information they need most, when they most need it — quickly and easily, so you can get back to work.”
Venmark International Celebrates 35th Anniversary
Venmark International, a firm specializing in publicizing products, applications, awards, and events for small- and medium-sized technical, industrial, and commercial firms is celebrating its thirty-fifth year in business.
Westfall Featured in Three Markets
One of the most exciting aspects of being a product publicist is seeing my clients published in multiple markets during the same week.
Look to Your Sales Team for Publicity Ideas
A few months ago, one of my clients told me that he had a major competitor who was having delivery problems. That gave rise to the question, “could we use publicity to take advantage of that weakness?”
Dampney Paints the Town
There’s a specialty coatings manufacturer in Everett, MA who has provided high-performance, high temperature protective coating solutions throughout the world since 1917. At Venmark International, we’ve been helping them tell their story to the right audiences for several years.
Power to the People
That’s what Diversified Technologies’ Micro-Grid Power Distribution System can accomplish for the integration of solar power generators.
Inspiration on a Yacht
Several years ago I was sailing with a client on his very gorgeous and expensive yacht. He was a great skipper and host. After he prepared my favorite rum and coke with a lime, he said, “You can put your drink here in this box.” The boat cost over a million dollars and the box, […]
Product News, the Great Equalizer
Todol’s product, a two-part urethane foam sealant was selected by Professional Builder Magazine as one of the year’s top 100 products. You’ll notice Todol is sharing the page with Kilz, Sherwin Williams, and Quickcrete, top suppliers and large companies.