Venmark International

Product Publicity Specialists

Product Publicity Specialists

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A Great Way to Stretch Your Marketing Budget

April 7, 2014 By Steve Stroum

Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use the content we create for their website, e-mail campaigns, trade show booths, product literature, applications notes, post cards, and more. We want to see them leverage our work and get the best marketing […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity

Product Publicity Identified the Right Customers

March 8, 2014 By Steve Stroum

While driving his expensive motor home during the winter in New England, his windshield wipers kept collecting ice.  Aggravated that he had to lean out his window while driving this $250,000.00 vehicle and bang the ice and snow off of the wipers, endangering himself and other drivers, he decided to invent a heated windshield wiper.  […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity

Product Publicity Reinforces Rex-Cut Brand

November 4, 2013 By Steve Stroum

A consistent product publicity campaign reinforces your company brand by illustrating how your products solve problems.

Filed Under: Clients Making News, The Value of Publicity

WIRE DRAHT Features Anomet Composite Clad Wire

October 14, 2013 By Steve Stroum

There are many reasons why composite clad wire is more effective than solid wire.  Among the chief reasons, is because it is much less expensive than solid wire. 

Filed Under: Clients Making News

Website Publicity is a No Brainer

October 1, 2013 By Steve Stroum

Any company that creates a new website and doesn’t prepare a news release to inform their customers and prospective customers about it is missing a fabulous opportunity to get exposure in leading media outlets, loads of website traffic, and quality links that result in better organic search results. 

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity

New Business Development Using Product Publicity

October 1, 2013 By Steve Stroum

Stafford Manufacturing Corp. is a leading manufacturer of shaft collars, couplings, and specialized mechanical drive and structural components. In fact, the company is well recognized as a single source for all types of shaft collars and couplings.  When I began working with Arthur Stafford back in 1977, the company was a three man machine shop.

Filed Under: Clients Making News, The Value of Publicity

Press Release Creates Unexpected Sales Volume

September 2, 2013 By Steve Stroum

Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for about 20 years.  The tools combine heated air and pressure to weld plastic and can be used for repairing tanks and vessels, automotive bumpers, personal watercraft, canoes, snow mobiles, you name it.  Virtually anything […]

Filed Under: Clients Making News, The Value of Publicity

Product Marketing with High-Quality Press Releases

September 2, 2013 By Steve Stroum

If you want to get top product news coverage in leading media outlets, then give editors high-quality press releases.  Below, for example, 4 out of 5 of these free sample news items were provided by Venmark International.

Filed Under: Clients Making News

Product News Enhances Niche Marketing

July 9, 2013 By Steve Stroum

“To be a successful smaller manufacturer today in the United States, you really have to find your niche,” according to Dan Lambert, Marketing Manager of Anomet Products, Inc., a small manufacturer of composite clad wire.

Filed Under: Clients Making News, The Value of Publicity

When Making News, Position Matters

June 1, 2013 By Steve Stroum

Flexaust Co., Inc., a leading manufacturer of flexible hose for a wide range of industrial, lawn care, and commercial applications, including floor care, recently acquired the United Electric Company.  Known in the floor care industry as TUEC, the company manufactures vacuum cleaning attachments.

Filed Under: Clients Making News

Sharpe Mixers Stirs up Widespread Interest with Folding Impeller

March 20, 2013 By Steve Stroum

Sharpe Mixers of Seattle, WA knows how to mix it up!  Their partnership with Venmark International has generated widespread exposure for their folding impeller in publications and websites serving industries ranging from food to chemical, oil, gas & petrochemical, processing, and water & wastes.

Filed Under: Clients Making News

ESCO Tool’s New Website Featured in Modern Application News

December 21, 2012 By Steve Stroum

Recently, the Editor-In-Chief of “Military & Aerospace Electronics” spent an entire page describing the importance of websites for getting his readers “the information they need most, when they most need it — quickly and easily, so you can get back to work.” 

Filed Under: Clients Making News, The Value of Publicity

Venmark International Celebrates 35th Anniversary

January 2, 2012 By Steve Stroum

Venmark International, a firm specializing in publicizing products, applications, awards, and events for small- and medium-sized technical, industrial, and commercial firms is celebrating its thirty-fifth year in business. 

Filed Under: Clients Making News

Westfall Featured in Three Markets

December 3, 2011 By Steve Stroum

One of the most exciting aspects of being a product publicist is seeing my clients published in multiple markets during the same week.

Filed Under: Clients Making News

Look to Your Sales Team for Publicity Ideas

November 20, 2011 By Steve Stroum

A few months ago, one of my clients told me that he had a major competitor who was having delivery problems.  That gave rise to the question, “could we use publicity to take advantage of that weakness?” 

Filed Under: Clients Making News

Dampney Paints the Town

October 15, 2011 By Steve Stroum

There’s a specialty coatings manufacturer in Everett, MA who has provided high-performance, high temperature protective coating solutions throughout the world since 1917.  At Venmark International, we’ve been helping them tell their story to the right audiences for several years.

Filed Under: Clients Making News

Power to the People

August 22, 2011 By Steve Stroum

Micro-Grid Power Distribution System

That’s what Diversified Technologies’ Micro-Grid Power Distribution System can accomplish for the integration of solar power generators. 

Filed Under: Clients Making News

Inspiration on a Yacht

July 22, 2011 By Steve Stroum

Several years ago I was sailing with a client on his very gorgeous and expensive yacht. He was a great skipper and host. After he prepared my favorite rum and coke with a lime, he said, “You can put your drink here in this box.” The boat cost over a million dollars and the box, […]

Filed Under: Clients Making News

Product News, the Great Equalizer

July 22, 2011 By Steve Stroum

Todol’s product, a two-part urethane foam sealant was selected by Professional Builder Magazine as one of the year’s top 100 products. You’ll notice Todol is sharing the page with Kilz, Sherwin Williams, and Quickcrete, top suppliers and large companies.

Filed Under: Clients Making News

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