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The Great Power of Underestimation

December 10, 2016 By Steve Stroum

The Great Power of Underestimation

In 1976, Sales Development Associates blasted onto the advertising scene with a disruptive approach which most misunderstood and many underestimated. I know the story because it is mine. I was 28 years old and started the company from a spare bedroom at my folks’ house and then six months later moved into our office building […]

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: marketing, Politics, Trump

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