This section features a representative sampling of news items which have been published in-print and online. Peter Nielsen, the Boats+Gear editor for “Sail Magazine,” said it best. He chose one of our client’s products for his column and wrote, “this is one of those handy little gizmos you never knew you needed before you saw it.” That is the true essence of an effective product news release.
The following categories are for your convenience:
Stimulate interest in your products and services with publicity. Venmark International creates news about your products online and in-print that makes prospective customers aware of problems you can solve for them.
Show prospective customers that you offer better solutions. Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” Clearly, the automobile was a better solution!
Publicity produces results you can measure. In addition to eliciting website visitors with specific interests, publicity has a positive impact on organic search. Because Google’s PageRank technology is based on the idea that the best way to find relevant information is to prioritize search results by the number of websites that are linking to it, getting product news exposure in high-quality, respected websites is the best way to develop those links and improve organic search results.