Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use the content we create for their website, e-mail campaigns, trade show booths, product literature, applications notes, post cards, and more. We want to see them leverage our work and get the best marketing return-on-investment.
Pictured below, for example, is VECO USA’s trade show booth featuring four photographs that we’ve created for separate product releases focusing on their capabilities relative to specific products or services they offer.
So, in addition to our primary task of getting widespread product news featured in-print and online in websites, blogs, and search engine results to achieve specific marketing objectives, we suggest different ways that our clients can use our publicity materials for other marketing purposes.
This added-value helps a small or one-person marketing department take full advantage of our work to achieve consistent, repetitive communications without spending a fortune or a lot of valuable time.
Leveraging our work in this way is especially cost-effective for small B2B companies and is a true Venmark Advantage.
© 2014 Steven M. Stroum