Venmark International

Product Publicity Specialists

Product Publicity Specialists

Keeping your products in front of the world®
  • About
  • Client News
  • Blog
  • Newsroom

Clients Making News

Request a Quote

Product Publicity Leads Directly to Sales

February 2, 2018 By Steve Stroum

Product Publicity Leads Directly to Sales

A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, B2B marketing content, content development, product advertising, product marketing, small b2b marketing, small business marketing

Manufacturing Principles Yield Better Product Publicity

September 22, 2017 By Steve Stroum

If you’re a manufacturer or distributor and want more OEM sales opportunities: pay attention. Most companies are I-centric with their “advertising” and try to tell their whole story instead of focusing on the problems of potential customers. I’m using advertising as a generic term for publicity too. The first manufacturing principle that a design engineer […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: advertising, product publicity, small business marketing

Debunking the Myth About Publicity Requiring Paid Advertising: Esco Tool Hits Another Grand Slam

September 28, 2016 By Steve Stroum

Debunking the Myth About Publicity Requiring Paid Advertising:       Esco Tool Hits Another Grand Slam

Perhaps the greatest misunderstanding with respect to product publicity is that it is free and you have to be an advertiser or pay for it to get it. The fact is, that press releases are a respected, time honored way in which editors from all types of media outlets learn about different products and services […]

Filed Under: Clients Making News, The Value of Publicity Tagged With: B2B marketing, content development, product marketing

Stafford Manufacturing was Featured on New Equipment Digest’s 2016 Industrial Products Guide Cover

February 29, 2016 By Steve Stroum

Stafford Manufacturing was Featured on New Equipment Digest’s 2016  Industrial Products Guide Cover

Stafford Manufacturing, a leading maker of shaft collars, couplings, and innovative mechanical components, was featured in New Equipment Digest’s 2016 Industrial Products Guide.  We’re proud that the news release and photograph we created at Venmark International to communicate their message was so well received.                       […]

Filed Under: Clients Making News, The Value of Publicity

Niche Marketing is About Problem-Solving

November 21, 2015 By Steve Stroum

Niche Marketing is About Problem-Solving

We’re all conditioned today to believe that “content is king on the web” and there is a lot of truth to that expression. There is also truth to the fact that there is a lot of content on the web that sucks! Good content is critical and people want to read about how to solve […]

Filed Under: Business Thoughts, Clients Making News, Marketing Articles, The Value of Publicity Tagged With: product publicity, small business advertising, small business marketing

Stafford 3-D Shaft Collar System Featured in Power Magazine

October 26, 2015 By Steve Stroum

Stafford 3-D Shaft Collar System Featured in Power Magazine

A product release about Stafford Manufacturing introducing SPARC (Stafford Prototype and Repair Collar), a rapid prototype and repair collar system incorporating 3-D printing, prompted the editor of “Power Magazine” to request more information. This product release was part of a consistent publicity program we’ve been producing for Stafford since 1977 when they were a small […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing content, marketing, product marketing, product publicity, small business marketing

Stafford Manufacturing Featured in Design World

May 23, 2015 By Steve Stroum

Stafford Manufacturing Featured in Design World

Technical summary of SHAFT COLLARS & LOCKING DEVICES– It is important to have innovative products and equally important to have an innovative and creative product publicity firm.  That can make the difference between getting your products included in an article and having them featured and distinguished on the first page of the article. Venmark has […]

Filed Under: Clients Making News

He was no Ordinary Joe

May 23, 2015 By Steve Stroum

He was no Ordinary Joe

We worked together every month for over 20 years until he sold his company in 1998. He owned Lee Engineering Company, Inc. in Pawtucket, RI and I helped him build the Presto Lifts and Stackers brand from under a million in sales to nearly $20 million. His name was Joe Herbert and he was not […]

Filed Under: Clients Making News

Esco Tool Hits Another Grand Slam

April 24, 2015 By Steve Stroum

Esco Tool Hits Another Grand Slam

It’s baseball season, why not use an appropriate metaphor? Four publicity announcements on one page of a leading publication and their website is a grand slam home run! We have been consistently illustrating through product publicity how Esco’s tools solve problems in the field since 1977. You can see how well this reader-centric approach works. […]

Filed Under: Clients Making News, Marketing Articles

Stafford Staff-Lok Hinged Shaft Collar #3 in the World

March 21, 2015 By Steve Stroum

Stafford Staff-Lok Hinged Shaft Collar #3 in the World

The “World Industrial Reporter” which reports on the latest trends in global markets, logistics, trade shows, and supplier sourcing has posted results for the Top 10 Industrial Products of 2014 as viewed by their readers in order of popularity. The third pick for products reviewed over the entire year was the Staff-Lok Hinged Shaft Collar, […]

Filed Under: Clients Making News

Biggest Reason B2B Content Fails

January 25, 2015 By Steve Stroum

Biggest Reason B2B Content Fails

According to an article in “Sales & Marketing Management” magazine, “a Forrester Research review of 30 business-to-business websites in six industries revealed that the majority fail to engage users with content. Interesting enough, the review revealed that the biggest problem with these websites is the majority of content talks about the company, what its products […]

Filed Under: Clients Making News, Marketing Articles Tagged With: content development, product publicity, small b2b marketing, small business advertising, small business marketing

Publicizing Your Website is a Must

December 9, 2014 By Steve Stroum

If you create a terrific website and don’t employ the best marketing tool in the mix to let your customers and prospective customers know about it, you’re making a huge mistake. Take advantage of this opportunity! Effective website publicity creates exposure in important media outlets, reinforces your brand, generates web traffic and sales leads, enhances […]

Filed Under: Business Thoughts, Clients Making News, Marketing Articles, The Value of Publicity

Esco Tool Featured in the International Magazine “Tube & Pipe Technology”

November 21, 2014 By Steve Stroum

Esco Tool Featured in the International Magazine “Tube & Pipe Technology”

The ongoing Esco Tool product publicity campaign created by Venmark has supported their international marketing efforts for nearly four decades! In this issue of “Tube & Pipe Technology,” the editor chose to feature Esco’s end prep tools for offshore applications and used the photograph we created as lead for their entire section on Finishing and […]

Filed Under: Clients Making News

Esco Tool on Cover of Process Cooling 2014 Product Guide

November 4, 2014 By Steve Stroum

This issue of Process Cooling includes product descriptions designed to aid in your quest for industrial process cooling equipment, writes the publisher. “You can receive more information by contacting each manufacturer directly. We’ve included phone numbers and web addresses to help you get information quickly.” He continued, “All we ask is that you tell them […]

Filed Under: Clients Making News

Publicity Reinforces Vendor Relationships

August 2, 2014 By Steve Stroum

Publicity Reinforces Vendor Relationships

“Hello John, this PR’s great! Very nicely done. You put a smile on a lot of people’s faces around here. As always, thanks for your support for Porex!” Highest Regards, Mike…” That e-mail to John Savikas, president of Interstate Specialty Products, Inc. was received after their vendor Porex saw his product in one of our […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity

Exploding the Press Release “Freebie” Myth

July 29, 2014 By Steve Stroum

Exploding the Press Release “Freebie” Myth

If you do too many press releases editors will get tired of giving you a “freebie” is exactly the wrong point-of-view about press releases.  The fact is, that the secret to getting a lot of publicity is to prepare press releases about products and product applications that interest editors.   If you prepare press releases with […]

Filed Under: Business Thoughts, Clients Making News, The Value of Publicity

Venmark Client featured on Jay Leno’s Garage

July 9, 2014 By Steve Stroum

Venmark Client featured on Jay Leno’s Garage

According to Dennis Aikman, Sales Manager of Alvin Products, a division of Dampney Company, Everett, MA, Jay Leno featured their innovative metal putty Lab-Metal on “Jay Leno’s Garage,” which was described by the editor of “Skinned Knuckles” magazine after reading Venmark’s publicity  article.

Filed Under: Clients Making News, The Value of Publicity

Products Don’t Have to be New to be Newsworthy

July 2, 2014 By Steve Stroum

Exploding the myth that products have to be new to be newsworthy is the following full page in this June/July 2014 issue of Fabricating & Metalworking magazine. Featured are four different press releases prepared by Venmark International for ESCO Tool who has been publicizing products consistently for over 37 years! This news also appears online […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity

Venmark International Introduces Product Videos

May 4, 2014 By Steve Stroum

Developed to let companies take advantage of our expertise at communication through images, Venmark International has introduced a new standard product video service. Each product video is approximately 30 seconds and communicates the key attributes of a product very clearly in order to pique viewer interest and generate meaningful sales inquiries.   The genesis of […]

Filed Under: Clients Making News, Marketing Articles

A Great Way to Stretch Your Marketing Budget

April 7, 2014 By Steve Stroum

A Great Way to Stretch Your Marketing Budget

Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use the content we create for their website, e-mail campaigns, trade show booths, product literature, applications notes, post cards, and more. We want to see them leverage our work and get the best marketing […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity

Next Page »

BLOG TOPICS

  • Business Thoughts
  • Clients Making News
  • Marketing Articles
  • Life and Marketing
  • Value of Publicity
  • Thoughts About Selling
Ask About
The Venmark
Advantage
Tell Me More
© 2019 THE VENMARK CORPORATION Tel: 508-877-9242 • Return to top of page
24 Garvey Road • Framingham, Massachusetts • 01701 • USA
Venmark Newsroom What We Do See Our Work Testimonials Contact Us