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Selling to Engineers who Belittle Marketing

September 5, 2011 By Steve Stroum

In his classic 1957 book, “The Hidden Persuaders,” Vance Packard wrote about marketing in the automobile industry and how they put convertibles on display in their showrooms to attract customers, the majority of whom would purchase sedans. 

Filed Under: Thoughts About Selling Tagged With: marketing, sales, Selling

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