Venmark International

Product Publicity Specialists

Product Publicity Specialists

Keeping your products in front of the world®
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Product Publicity Leads Directly to Sales

February 2, 2018 By Steve Stroum

A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, B2B marketing content, content development, product advertising, product marketing, small b2b marketing, small business marketing

Debunking the Myth About Publicity Requiring Paid Advertising: Esco Tool Hits Another Grand Slam

September 28, 2016 By Steve Stroum

Perhaps the greatest misunderstanding with respect to product publicity is that it is free and you have to be an advertiser or pay for it to get it. The fact is, that press releases are a respected, time honored way in which editors from all types of media outlets learn about different products and services […]

Filed Under: Clients Making News, The Value of Publicity Tagged With: B2B marketing, content development, product marketing

Entrepreneurship and Product Publicity

February 5, 2016 By Steve Stroum

Peter Drucker, recognized as the dean of America’s business and management philosophers by The Wall Street Journal, wrote “Entrepreneurship is ‘risky’ because so few of the so-called entrepreneurs know what they are doing. They lack the methodology. They violate elementary and well-known rules. This is particularly true of high-tech entrepreneurs.”   I believe this assertion […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: content development, product marketing, product publicity, small b2b marketing, small business marketing

Listen to Your Customers and Solve Their Problems

November 9, 2015 By Steve Stroum

When I received the October issue of “Fabricating & Metalworking” which featured FABTECH 2015 I was thrilled to see our client, Esco Tool featured in the section entitled “Tube & Pipe Fabrication.” There are many reasons for Esco Tool’s success. Chief among them was the philosophy of Al Brennan who purchased the company in 1975. […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product marketing, small business marketing

Stafford 3-D Shaft Collar System Featured in Power Magazine

October 26, 2015 By Steve Stroum

A product release about Stafford Manufacturing introducing SPARC (Stafford Prototype and Repair Collar), a rapid prototype and repair collar system incorporating 3-D printing, prompted the editor of “Power Magazine” to request more information. This product release was part of a consistent publicity program we’ve been producing for Stafford since 1977 when they were a small […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing content, marketing, product marketing, product publicity, small business marketing

Why Product Publicity Photos Fail

April 20, 2015 By Steve Stroum

Ironically, the last step in creating effective product release photos is actually taking the picture. This is because the photograph should reinforce the main feature, benefit, or application of your product or service. What is it that your prospective customer will learn or gain from your product publicity? What’s in it for them? If it […]

Filed Under: Marketing Articles Tagged With: news releases, press releases, product marketing, product news, product photography, product publicity

Growth of Small Business & Free Enterprise

December 18, 2014 By Steve Stroum

Growth of Small Business is Our Core value. Most of our clients, especially those small businesses we’ve been partnering with for nearly four decades have leveraged our work. To understand why we encourage them do that, here’s the reason I started Venmark in November, 1976. The following graphic resulted from a six week exercise with […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product marketing, product publicity, small business advertising, small business marketing

Esco Tool’s Products Featured on Two Magazine Covers

November 21, 2014 By Steve Stroum

Keeping Esco Tool’s products in front of the world has been an honor for me since 1977. During our last monthly meeting, I showed Matt Brennan, their president, the front cover of “Process Cooling” magazine’s 2014 Product Guide Issue which featured Esco’s Battery-Powered End Prep Tool for Welding Pipe. Then he said, “If you think […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product marketing, product publicity, small business marketing

Blog Topics

  • Business Thoughts
  • Clients Making News
  • Marketing Articles
  • Life and Marketing
  • Value of Publicity
  • Thoughts About Selling
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