New Business Development Using Product Publicity

Stafford Manufacturing Corp. is a leading manufacturer of shaft collars, couplings, and specialized mechanical drive and structural components. In fact, the company is well recognized as a single source for all types of shaft collars and couplings.  When I began working with Arthur Stafford back in 1977, the company was a three man machine shop.

 

Over the years, Stafford has used product publicity consistently to create new sales and marketing opportunities and support distributors.  Stafford’s product line was born from industrial applications and in addition to supporting those, we’ve been consistently searching for new uses.  Product publicity has been a primary tool for their market diversification.

 

Stafford Clip 001 Plastics Distributor

 

This press clip from “Plastics Distributor & Fabricator” magazine illustrates how an effective press release can “talk to an audience.”  We’re pleased the editors chose to present this line of plastic shaft components to their readers.  Hopefully several distributors will contact Stafford for distribution opportunities.  Product publicity is a great way to open up new distribution channels and develop new business.

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© 2013  Steven M. Stroum10-Common-Mistakes-CTA

 

Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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