Recently, the Editor-In-Chief of “Military & Aerospace Electronics” spent an entire page describing the importance of websites for getting his readers “the information they need most, when they most need it — quickly and easily, so you can get back to work.” He wrote, “we have launched all new websites which our experts designed from the ground up to help readers get the latest news and analysis quickly and easily, but also according to individual interests.”
This leading Editor-In-Chief recognizes the importance of websites today and so does ESCO Tool of Holliston, MA, a manufacturer of welding end prep tools and a wonderful Venmark International client since 1977. In fact, ESCO has long recognized the impact of widespread exposure in-print and online on their company’s marketing program. This press clip (scroll over to enlarge) from “Modern Applications News” is just one example of an integrated product publicity campaign featuring their products’ features, benefits, and applications.
In today’s “content is king” internet world, publicizing your website is a fabulous way to get exposure and attract more website traffic and sales leads. It is simply another topic of interest to editors and readers. What’s more, in the competition for Google first page organic positioning, nothing works better than publicity. Just search for “welding end prep tools” and see for yourself.
© 2012 Steven M. Stroum