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This new white paper for engineers and other non-marketing small business owners explains what publicity can accomplish in the contemporary marketing mix and features 10 rules for preparing effective news releases.
The Engineer’s Guide to Product Publicity explains:
- What is publicity?
- Why is it the most cost effective marketing tool?
- How can you use it get a company branded as a problem-solver?
Featured are 10 rules for preparing effective news releases including:
- Adopting a giving mindset
- Eliminating advertising jargon
- Quantifying all performance claims
Written by Steven M. Stroum, founder and president of Venmark International, the Engineer’s Guide to Product Publicity will help you to understand the value of press releases to media outlets, what they can achieve as a marketing tool today, and their value for creating meaningful web content.
Simply fill out the form to the right to download the guide for free.