7 Content Marketing Facts You Can’t Afford to Ignore
These seven content marketing facts are frequently overlooked and implementing them will help assure that you will get the highest possible … Read more…
7 Reasons why Product Publicity Fails
1. The copy is filled with superlatives. Many years ago, “The Wall Street Journal” ran an article featuring the 20 words most likely to get a press release rejected. They included terms like unique, revolutionary, and world-class. You get the idea. An advertisement dressed up like a press release is still an advertisement! Lipstick […]
Read more…A Great Way to Stretch Your Marketing Budget
Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use the content we create for their website, e-mail campaigns, trade show booths, product literature, applications notes, post cards, and more. We want to see them leverage our work and get the best marketing […]
Read more…Bonefishing and Product Publicity
I’ve enjoyed bonefishing for many years in the Florida Keys, Turks and Caicos, and Belize. For a fisherman it is the ultimate. Bonefish, also known as the grey ghost, are challenging to catch and are ferocious fighters. You actually hunt and stalk them while they cruise the flats feeding. Seeing them is a challenge, as […]
Read more…Create Global Sales Opportunities with Product Publicity
According to the United States House Small Business Committee, International trade is a critical component for the long-term growth and viability of small businesses and the U.S. economy overall. In 2012, total U.S. exports reached $2.2 trillion, which is nearly 14 percent of the U.S. Gross Domestic Product. Those exports helped support nearly 10 million […]
Read more…Debunking the Myth About Publicity Requiring Paid Advertising: Esco Tool Hits Another Grand Slam
Perhaps the greatest misunderstanding with respect to product publicity is that it is free and you have to be an advertiser or pay for it to get it. The fact is, that press releases are a respected, time honored way in which editors from all types of media outlets learn about different products and services […]
Read more…Don’t Let an MBA Get in Your Way
In an interview, Kevin O’Leary from the successful television show “Shark Tank” said that MBAs drove him crazy because they have never built a business, are arrogant, and think they know everything. Well, I work with some very savvy clients who have MBAs and respect their achievements, but understand totally why he feels that way. […]
Read more…Effective Product Publicity Requires Limits
You can’t develop a stent or pacemaker without imposing strict size limits on the envelope. What permitted the miniaturization of electronic devices were size limits imposed by product development teams. It is obvious in engineering and it is obvious to me with respect to sales and marketing. Hey, it seems obvious, but if you don’t […]
Read more…Entrepreneurship and Product Publicity
Peter Drucker, recognized as the dean of America’s business and management philosophers by The Wall Street Journal, wrote “Entrepreneurship is ‘risky’ because so few of the so-called entrepreneurs know what they are doing. They lack the methodology. They violate elementary and well-known rules. This is particularly true of high-tech entrepreneurs.” I believe this assertion […]
Read more…Esco Tool’s Products Featured on Two Magazine Covers
Keeping Esco Tool’s products in front of the world has been an honor for me since 1977. During our last monthly meeting, I showed Matt Brennan, their president, the front cover of “Process Cooling” magazine’s 2014 Product Guide Issue which featured Esco’s Battery-Powered End Prep Tool for Welding Pipe. Then he said, “If you think […]
Read more…Exploding the Press Release “Freebie” Myth
If you do too many press releases editors will get tired of giving you a “freebie” is exactly the wrong point-of-view about press releases. The fact is, that the secret to getting a lot of publicity is to prepare press releases about products and product applications that interest editors. If you prepare press releases with […]
Read more…Exposing the Biggest News Release Myth
In this publicity entitled, “Custom Sapphire Optics,” we’re telling a story by emphasizing clarity with a creative photograph. It is not coincidental that we used a kitten as a prop since kittens are one of the most viewed and shared photos on the internet. As a product publicist I’m creating a story. A visual story […]
Read more…First Rule for B2B Marketers
It has long been said, “In the real estate business the three most important factors when selling a property are location, location, and location.” In marketing, the three most important factors are: repetition, repetition, and repetition. Therefore, the first rule B2B marketers should never forget is that repetition creates sales opportunities. Why? Because repetition puts […]
Read more…Growth of Small Business & Free Enterprise
Growth of Small Business is Our Core value. Most of our clients, especially those small businesses we’ve been partnering with for nearly four decades have leveraged our work. To understand why we encourage them do that, here’s the reason I started Venmark in November, 1976. The following graphic resulted from a six week exercise with […]
Read more…Have You Tried Using Grass?
Many years ago I was visiting my folks in Florida and they had a pond in front of their condo. As you may know, that’s not unusual for those retirement communities down there. So, one day I was fishing for bass in the pond. I was using a rubber worm that I brought from home […]
Read more…How to Grow Your Business without spending a Fortune
I’m reminded of the story about my first writer back in 1977. I delegated a publicity project to him for one of our clients, a company called Custom Fabricators, Inc. of Waltham, MA. My writer drove by their facility twice when he went there for his first meeting. Why? Because his only knowledge of Custom […]
Read more…Ignite Interest in Your Products
The squeaky wheel gets the grease and the internet is getting the most lubrication today for good reasons. Obviously, when people recognize they have a need for a product or service, they search for it online. But, what about those folks who don’t recognize they have a problem? There are lots of them. As Henry […]
Read more…International Marketing and New Business Development
Jeff Immelt, CEO of GE said, “I run an American company. But in order for GE to be successful in the coming years, I’ve gotta sell my products in every corner of the world.” That doesn’t just apply to huge conglomerates, it applies to small, privately held companies too. Small companies are frequently intimidated by […]
Read more…Is Fake Web Traffic Costing You a Fortune?
The cover story on Bloomberg Businessweek was entitled, “Fake web traffic will cost companies more than $6 billion this year. An exclusive investigation into the bots that ate your ad budget.” Then you flip to the article itself and see another headline, “Marketers thought the web would allow perfectly targeted ads. Hasn’t worked out that […]
Read more…Leverage Your Marketing Budget
I’ve been in business long enough to remember the introduction of the fax machine, the word processor, personal computer, mobile phone, Al Gore’s internet, the tablet, smart phone, and all of the related software and apps. There has been no time period which has impacted B2B marketing more than the last 10 years. One phenomenon […]
Read more…Leverage Your Trade Show Investment
A client was returning from a trade show and while on the airplane, opened his briefcase and read some of the show product reviews in his leading trade media when he noticed the product news release we prepared for him. It had premium placement and jumped right off the page! He said it made him […]
Read more…Listen to Your Customers and Solve Their Problems
When I received the October issue of “Fabricating & Metalworking” which featured FABTECH 2015 I was thrilled to see our client, Esco Tool featured in the section entitled “Tube & Pipe Fabrication.” There are many reasons for Esco Tool’s success. Chief among them was the philosophy of Al Brennan who purchased the company in 1975. […]
Read more…Manufacturing Principles Yield Better Product Publicity
If you’re a manufacturer or distributor and want more OEM sales opportunities: pay attention. Most companies are I-centric with their “advertising” and try to tell their whole story instead of focusing on the problems of potential customers. I’m using advertising as a generic term for publicity too. The first manufacturing principle that a design engineer […]
Read more…Marketing Amplifier Brands Your Company & Produces Enormous Inbound
Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” Is this true for marketing? According to the American Marketing Association, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization […]
Read more…Niche Marketing is About Problem-Solving
We’re all conditioned today to believe that “content is king on the web” and there is a lot of truth to that expression. There is also truth to the fact that there is a lot of content on the web that sucks! Good content is critical and people want to read about how to solve […]
Read more…Only one Marketing Tool Combines Outreach- and Inbound Marketing
In B2B inbound marketing, the three most important factors are: repetition, repetition, and repetition. Why? Because repetition puts your products in front of prospective customers when their need arises and repetition reinforces perceptions about your products and company. In other words, repetition gets attention, builds brands, and most importantly populates the internet with content about […]
Read more…Product News Produces Maximum Marketing Leverage
If you’re in the market for a new car, “Motor Trend Car of the Year” carries a lot of weight. The influence of editorial is universal and applies equally for those of us involved with industry and technology. “The Research & Development Top 100” awards and similar editorial “product reviews” have a great deal of […]
Read more…PRODUCT PUBLICITY CREATES GLOBAL SALES OPPORTUNITIES
Product publicity programs for companies seeking exposure for their products in specific regions around the world to replace or support their advertising and marketing programs are available from Venmark International of Wellesley, Massachusetts. Venmark International Product Publicity Programs target specific regions around the world to help clients take full advantage of product publicity to find […]
Read more…Product Publicity for Commodity Created Widespread Web Content & Sales
Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for over 20 years. The tools combine heated air and pressure to weld plastic and can be used for repairing tanks and vessels, automotive bumpers, personal watercraft, canoes, snow mobiles, you name it. Virtually anything […]
Read more…Product Publicity Leads Directly to Sales
A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]
Read more…7 Content Marketing Facts You Can’t Afford to Ignore
These seven content marketing facts are frequently overlooked and implementing them will help assure that you will get the highest possible … Read more…
7 Reasons why Product Publicity Fails
1. The copy is filled with superlatives. Many years ago, “The Wall Street Journal” ran an article featuring the 20 words most likely to get a press … Read more…
A Great Way to Stretch Your Marketing Budget
Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use … Read more…
Bonefishing and Product Publicity
I’ve enjoyed bonefishing for many years in the Florida Keys, Turks and Caicos, and Belize. For a fisherman it is the ultimate. Bonefish, also known as … Read more…
Create Global Sales Opportunities with Product Publicity
According to the United States House Small Business Committee, International trade is a critical component for the long-term growth and viability of … Read more…
Debunking the Myth About Publicity Requiring Paid Advertising: Esco Tool Hits Another Grand Slam
Perhaps the greatest misunderstanding with respect to product publicity is that it is free and you have to be an advertiser or pay for it to get it. … Read more…
Don’t Let an MBA Get in Your Way
In an interview, Kevin O’Leary from the successful television show “Shark Tank” said that MBAs drove him crazy because they have never built a … Read more…
Effective Product Publicity Requires Limits
You can’t develop a stent or pacemaker without imposing strict size limits on the envelope. What permitted the miniaturization of electronic devices … Read more…
Entrepreneurship and Product Publicity
Peter Drucker, recognized as the dean of America’s business and management philosophers by The Wall Street Journal, wrote “Entrepreneurship is ‘risky’ … Read more…
Esco Tool’s Products Featured on Two Magazine Covers
Keeping Esco Tool’s products in front of the world has been an honor for me since 1977. During our last monthly meeting, I showed Matt Brennan, their … Read more…
Exploding the Press Release “Freebie” Myth
If you do too many press releases editors will get tired of giving you a “freebie” is exactly the wrong point-of-view about press releases. The fact … Read more…
Exposing the Biggest News Release Myth
In this publicity entitled, “Custom Sapphire Optics,” we’re telling a story by emphasizing clarity with a creative photograph. It is not coincidental … Read more…
First Rule for B2B Marketers
It has long been said, “In the real estate business the three most important factors when selling a property are location, location, and location.” In … Read more…
Growth of Small Business & Free Enterprise
Growth of Small Business is Our Core value. Most of our clients, especially those small businesses we’ve been partnering with for nearly four decades … Read more…
Have You Tried Using Grass?
Many years ago I was visiting my folks in Florida and they had a pond in front of their condo. As you may know, that's not unusual for those … Read more…
How to Grow Your Business without spending a Fortune
I’m reminded of the story about my first writer back in 1977. I delegated a publicity project to him for one of our clients, a company called Custom … Read more…
Ignite Interest in Your Products
The squeaky wheel gets the grease and the internet is getting the most lubrication today for good reasons. Obviously, when people recognize they have … Read more…
International Marketing and New Business Development
Jeff Immelt, CEO of GE said, “I run an American company. But in order for GE to be successful in the coming years, I’ve gotta sell my products in … Read more…
Is Fake Web Traffic Costing You a Fortune?
The cover story on Bloomberg Businessweek was entitled, “Fake web traffic will cost companies more than $6 billion this year. An exclusive … Read more…
Leverage Your Marketing Budget
I’ve been in business long enough to remember the introduction of the fax machine, the word processor, personal computer, mobile phone, Al Gore’s … Read more…
Leverage Your Trade Show Investment
A client was returning from a trade show and while on the airplane, opened his briefcase and read some of the show product reviews in his leading … Read more…
Listen to Your Customers and Solve Their Problems
When I received the October issue of “Fabricating & Metalworking” which featured FABTECH 2015 I was thrilled to see our client, Esco Tool featured … Read more…
Manufacturing Principles Yield Better Product Publicity
If you’re a manufacturer or distributor and want more OEM sales opportunities: pay attention. Most companies are I-centric with their “advertising” … Read more…
Marketing Amplifier Brands Your Company & Produces Enormous Inbound
Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” Is this true for marketing? According to the American … Read more…
Niche Marketing is About Problem-Solving
We’re all conditioned today to believe that “content is king on the web” and there is a lot of truth to that expression. There is also truth to the … Read more…
Only one Marketing Tool Combines Outreach- and Inbound Marketing
In B2B inbound marketing, the three most important factors are: repetition, repetition, and repetition. Why? Because repetition puts your products in … Read more…
Product News Produces Maximum Marketing Leverage
If you're in the market for a new car, “Motor Trend Car of the Year” carries a lot of weight. The influence of editorial is universal and applies … Read more…
PRODUCT PUBLICITY CREATES GLOBAL SALES OPPORTUNITIES
Product publicity programs for companies seeking exposure for their products in specific regions around the world to replace or support their … Read more…
Product Publicity for Commodity Created Widespread Web Content & Sales
Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for over 20 years. The tools … Read more…
Product Publicity Leads Directly to Sales
A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the … Read more…