Frequently Asked Questions



Do you believe prospective customers will simply "Google" you if they need a product like yours?


If you answered "yes," you will definitely be interested in this section of our Web site. We'll provide you with answers to typical questions about product publicity and the internet. Product publicity stimulates interest in your products and gets people to search for your company.

I have an E-commerce Web site, what good will publicity in magazines do me?


When the reader of a trade publication sees your product, if they are interested, the vast majority of them will visit your Web site rather than inquire the “old way.” And you can measure your response rates! Product publicity is a great way to “drive traffic to your Web site.” Many publications also publish your product publicity on their own Web site and provide links to yours. All of this adds up to more quality activity and greater sales!! Take a look at our client testimonials for feedback from companies like yours. Venmark International produces results you can measure.

Why should I do product publicity, if somebody wants to find me they’ll Google?


Ah yes, but if they “Google” you, it assumes that they know they have a problem you can solve. Don’t forget, an essential aspect of marketing is “creating a brand and product awareness.” Product publicity lets readers see your products and services – solving problems – and this helps make them aware of solutions your company can provide. Consistent product publicity, over time, shows that you are an innovative company. We know how to show your products in their best light. Look at our editor- and client testimonials for feedback from companies like yours.

Can publicity help me achieve better Web site positioning?


Yes, widespread product publicity in both magazines and their corresponding Web sites can help your company achieve better search engine placement because many search engines use a Web site’s link popularity (link pop) to help determine the position of Web sites. The more credible Web sites that are linked to yours, the better for your overall position possibilities. And publishers’ Web sites are considered very credible.

Do I have to buy advertising?


Absolutely not. Editors appreciate the fact that Venmark International is providing them with news and information about products, services, literature, personnel, plant expansions, and the like that will interest their readers. What's more, the skill with which we prepare publicity materials has been recognized by editors as the "best in the business." Learn more about Venmark International and how we generate product publicity.

Can you get worldwide publicity for my company?


Yes, absolutely. We've been publicizing products internationally for our clients since 1978. The vast majority of companies who have hired us once for international publicity have hired us repeatedly for years. Most importantly, we use international publicity to help you attract and support distributors, representatives, and/or OEM accounts or end-users worldwide. Learn more about our product publicity services.

Do you handle translations into foreign languages?


Yes, our files are full of letters commending us on the quality of our technical translations. We’ve had many clients published on the front covers and in the leading product news pages of magazines all over the world. Exposure which cannot be bought, but shows prospective customers, distributors, and dealers that your company is worth paying attention to.

How does Venmark International get paid?


We receive a fixed-fee which is based upon the geographical reach of your project and special photography requirements. We do not believe in complicated contracts and monthly retainers. And, of course, there are never any hidden charges.