Publications
Venmark International was founded because publicity is the most effective marketing tool in the world and should always play a major role in any marketing plan. We know a great deal about how to use publicity as an integrated marketing tool in all types of media outlets including trade and business publications and Web sites. It is our hope that you find this information helpful.
Marketing Logic for Small Technical Companies >>
Contrary to what many technical entrepreneurs think, marketing is more than Google Searching and getting high rankings in search engines. This article discussed how to create interest in your company as a "problem solver" and to stimulate reader interest.
How to Create a One-Two Sales Knockout Punch >>
In the sport of boxing, a good left jab sets the table for a knockout punch. In business, effective marketing sets the table for your sales team.
10 Most Common Mistakes Companies Make When Preparing Product Releases >>
This is required reading for anyone who wants to maximize exposure for their products, improve SEO and generate well-defined sales leads.
Marketing give you a headache? Take two aspirin and call me in the morning... >>
Product publicity has always been the best way to introduce and promote products. Al Ries, author of “The Fall of Advertising & the Rise of PR,” wrote “advertising lacks credibility, the crucial ingredient in brand building, and only PR (public relations) can supply that credibility.”
The Squeaky Wheel Gets the Grease >>
Despite the utilization of product publicity by the brightest businesspeople like Steve Jobs, whose Mac introduction in 1984 was legendary, the great irony is that product publicity isn’t a squeaky wheel and doesn’t get any grease until someone like me creates some friction.
The Internet Changed Everything... and Nothing >>
Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” This article explains why when it comes to marketing fundamentals, it changed nothing!
7 Myths about Product Publicity >>
This report debunks seven popular myths about product publicity, which is perhaps the most misunderstood, yet most powerful, component of the marketing mix today.
Product Publicity Uncovers New Markets >>
Properly executed, publicity can reach critical mass and really validate who needs your product.
Recession, product publicity and the internet >>
In good economic times and bad, product publicity is the best way to get widespread exposure for your products and services. It is especially valuable during a recession.
Do you know the 3 most important factors in marketing? >>
With real estate, its all about location, location, and location.
In marketing, its all about...
It’s Going to be December for Awhile >>
Industrial marketers have a fabulous opportunity during these tough economic times if they can be creative and maintain market presence within their budgets.
Recession and the Cost of Change >>
Design engineers and purchasing agents are often tasked to find new vendors. They're being forced to change. Get your company in the game!
Top 7 Reasons Why Engineers Screw Up Press Releases >>
This white paper describes the top seven reasons why engineers screw up press releases. Most importantly, it describes how to fix them and get more product exposure in-print and online.
Will you be there when a prospect is ready to buy? >>
The events that stimulate a prospective customer’s buying behavior are actually outside of your control.
Press Releases and the Internet >>
If you think writing a press release and distributing it on the PR Newswire or some other electronic Web distribution service is all that is necessary to get top notch publicity like OceanServer got, then you need to read on.
Publicity Creates Link Popularity to Help Search Engine Placement >>
Publicity creates link popularity which helps improve your search engine rankings.
Arouse Interest in Products With Product Publicity >>
This story is about getting editors and people interested in your products; even if they never knew they needed them!
Remind Prospective Customers Why They Need You >>
Product publicity is the best way to illustrate your company's problem-solving capabilities.
Drive Traffic to Web Site Without Search Engines >>
You can evaluate what media outlets produce the most interest in your products using product publicity.
Product Publicity Brochure for small manufacturers and distributors >>
A brochure describing product publicity for smaller manufacturers and distributors that is especially relevant in these challenging economic times is available free...
Product Releases aren't the place to quote your boss >>
Quotations from company executives have no place in a well prepared product announcement.
