Increase Brand Awareness and
Drive Traffic to Your Web Site



Getting prospective customers to think about your company is a challenge in today's cluttered marketplace. Competing for mindshare is critical and involves a great deal of repetition. It is like hammering a nail. You don't drive a nail into place with one hit of a hammer; it takes several hits on the nail to get the job done. The widespread exposure in-print and on the Web, resulting from product publicity, is the best way to increase brand awareness and drive traffic to your Web site.


We are seeing many direct inquiries as a result of the recent press releases that you have done for us with links to our Web site. We can track our actual results and the way that we know this is that many people are finding us on the Web by simply plugging in our URL that you have included in your press releases. Even if the URL isn't included, they're still searching for "Malcom" rather than searching for "plastic welding tools." This really demonstrates the importance of the brand recognition that product publicity helps achieve for us. The combination of having a content-packed, high-quality Web site and a coordinated marketing strategy with press releases has produced many internet leads for our company. Because of the publicity, they're seaching for Malcom directly, in addition to looking for our products.

- Jonathan Bixby, President

  Malcom Company, Inc.