Measure Media Impact and
Identify New Markets



When prospective customers see your products as news, repeatedly in magazines and on the Web, they remember and respond. Product publicity is the most cost-effective way to keep your products in front of prospects so that when they have a reason to buy; they will buy from you. Because publicity is news, it objectively identifies the media and markets that are best for your company and the sales leads and interest that is generated can be measured using a variety of Web analytics software.


The response to these publicity releases has provided a concrete measure of the relative importance of different publications, markets, and products to our future growth. This information has allowed us to precisely tailor our marketing efforts into areas with the highest payoff. Again, my thanks for your assistance. DTI's business has more than doubled since we have been working together, and the growth rate is accelerating. The results from working with you have far exceeded our expectations, at very low cost. I look forward to continuing our relationship with Venmark.

- Michael A. Kempkes, Vice President Marketing

  Diversified Technologies, Inc.