Publications
Venmark International was founded because publicity is the most effective marketing tool in the world and should always play a major role in any marketing plan. We know a great deal about how to use publicity as an integrated marketing tool in all types of media outlets including trade and business publications and Web sites. It is our hope that you find this information helpful.
It’s Going to be December for Awhile >>
Industrial marketers have a fabulous opportunity during these tough economic times if they can be creative and maintain market presence within their budgets.
Will you be there when a prospect is ready to buy? >>
The events that stimulate a prospective customer’s buying behavior are actually outside of your control.
The three most important factors in industrial marketing >>
With real estate, its all about location, location, and location. Do you know the three most important factors with marketing?
Press Releases and the Internet >>
There’s a huge difference between writing and distributing a press release and preparing the proper publicity materials.
Publicity Creates Link Popularity to Help Search Engine Placement >>
Publicity creates link popularity which helps improve your search engine rankings.
Arouse Interest in Products With Product Publicity >>
This story is about getting editors and people interested in your products; even if they never knew they needed them!
Remind Prospective Customers Why They Need You >>
Product publicity is the best way to illustrate your company's problem-solving capabilities.
Product Publicity Uncovers New Markets >>
Properly executed, publicity can reach critical mass and really validate who needs your product.
Drive Traffic to Web Site Without Search Engines >>
You can evaluate what media outlets produce the most interest in your products using product publicity.
Eliminate Quotes in Product Publicity >>
Quotations from company executives have no place in a well prepared product announcement.
7 Major Misconceptions About Product Publicity >>
This article will help you see missed publicity opportunities which can be very costly to your company!
10 Most Common Mistakes Companies Make When Preparing Product Releases >>
This download is required reading for anyone who wants to get the most from their product publicity program.
